Countering Inappropriate Content with AI Innovation

Spherex • Feb 15, 2024

In the digital age, the proliferation of inappropriate or objectionable content in social media, film, and TV has become a significant concern. This content, which can range from explicit material to hate speech, poses a threat to individual users and businesses that operate within these platforms. This issue becomes even more complex when we consider the global nature of these platforms and the need for content localization. The advent of Artificial Intelligence (AI) can play a pivotal role in addressing these challenges, including some of those it is expected to cause.

The Problem

The issue of inappropriate content is multifaceted. For one, it exposes users, particularly young ones, to material they are not developmentally ready for. It often happens that regulators for entire markets may find the content so objectionable that they prohibit or restrict how and where it can be shown. Furthermore, it can damage the reputation of businesses associated with these platforms, especially if their ads appear next to such content.

Content creators, distributors, or platforms are increasingly held responsible for objectionable content through laws such as COPPA in the U.S. and GDPR in Europe. Legislative bodies from around the globe are debating new laws or regulations to ensure only age-appropriate content is available to their citizens. All indications are the problem will get worse before it gets better.

The Impact on Film and TV Content Localization

Localization refers to adapting content to make it culturally and linguistically suitable for a specific target audience in a particular region or country. The presence of inappropriate content can significantly impact the decision-making process around content localization for global media markets and streaming platforms.

For instance, content creators must be aware of cultural sensitivities to avoid alienating their audience. They must consider the potential double meaning, unintended connotations, or offensive expressions in slogans, names, jokes, and idioms and find brand-secure alternatives. They must be aware of the types of imitable behavior some populations find objectionable. This is especially important when localizing content for different cultures.

Moreover, inappropriate content can affect simple things like trailers, visual aesthetics, and other critical elements of how content appears in an advertisement. It can also impact content placement and rankings as platforms use metadata to restrict objectionable content from appearing in search and language-compatible search engines.

Countering Inappropriate Content with AI Innovation

AI will play a transformative role in countering inappropriate content. AI algorithms can scan and analyze vast amounts of data, flagging potential compliance issues and violations. This helps professionals identify and address any non-compliant content more efficiently.

AI can also automate the monitoring and analysis of content, providing insights into the type of content and where ads can appear. This can help protect brands by ensuring their ads do not appear in the wrong places, such as airing adjacent to inappropriate content or extremist or fake news sites. Furthermore, AI can assist in content moderation. AI moderates user-generated content more efficiently and accurately. It can analyze text, images, and videos to identify inappropriate or offensive content, which can then be timestamped and flagged for review and further action.

In conclusion, the issue of inappropriate content is complex and requires a multi-faceted approach. By working together, media and entertainment companies, content creators, studios, and content distributors can create a safer and more respectful digital environment. The advent of AI technologies provides promising solutions to mitigate the problem of inappropriate content, ensuring content compliance, corporate responsibility, and brand safety. SpherexAI™ is the premier platform for delivering AI/ML-based analysis of any form of video content for any market worldwide. If you have global distribution aspirations, adding SpherexAI™ to your workflows is an intelligent way to ensure your content reaches its broadest audience quickly and safely. Contact Spherex today for a personal demonstration.

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AI was Dominant at NAB 2024

By Spherex • 03 May, 2024

As predicted in our blog post , the 2024 NAB show focused on Artificial Intelligence (AI) technologies and their impact on the Media and Entertainment (M&E) industry. The event showcased the transformative potential of AI across various aspects of content creation, production, and distribution. Focus on Content Over 130 companies exhibited AI products and services, while 80 panels and workshops explored AI's role in the M&E sector. These sessions demonstrated how AI revolutionizes workflows, enhances creativity, and enables stunning visual effects and ultra-high-resolution graphics. Attendees gained valuable insights into integrating AI across the entire content pipeline, from scriptwriting and video editing to post-production and distribution. AI in Multilingual Content Production Another key focus was the role of AI in facilitating multilingual content production on a global scale. Workshops and panels explored how AI is automating and refining transcription, translation, and re-voicing processes, ensuring accurate and localized content delivery to diverse audiences worldwide. Experts also shared their experiences and best practices in leveraging AI for content creation and programming, discussing the balance between harnessing AI's potential and maintaining human oversight to address ethical concerns. AI's Impact on Content Policy Panels also delved into the critical policy issues related to AI adoption. For example, the future of AI-driven personalization in content delivery, the importance of responsible AI implementation in fostering diversity and inclusion, and the potential of generative AI to transform the media and entertainment landscape. AI Expands into Business Operations AI's reach in the industry increases daily and into products and services many people have not considered. For example, several AI-based back-office products were introduced that handle rights management, finance and royalties, market targeting and analytics, and advisory services. AI-based content management, security, and distribution systems ensure production assets are safe throughout the entire product chain; in-house AI development hardware reduces development and production costs; AI chips in consumer TV sets control screen pixels to eliminate glare and enhance image quality and enhance advertising and marketing tools to connected TVs are now coming to market. There can be no doubt that AI will, in some way, become part of every aspect of M&E for generations to come. Here to Stay Artificial Intelligence (AI) is becoming integral to the mindset of the media and entertainment industry. From AI-assisted scriptwriting and intelligent video editing tools to automated localization services and personalized content recommendations, the technology empowers companies to unleash their creative potential, streamline workflows, and connect with audiences on a deeper level. With a wide array of AI-powered solutions now available, such as Spherex AI ™, the industry is poised to drive innovation, efficiency, and growth, shaping the future of storytelling and delivering unparalleled experiences to viewers worldwide.

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Spherex To Demo its AI-powered Video Compliance Solution at NAB 2024

By Spherex • 27 Mar, 2024

Santa Clara, CA (March 27, 2024 ) — Spherex , a global technology and data company serving the Media and Entertainment industry, will showcase Spherex AI ™, its pioneering AI platform for video content compliance and analysis, at NAB 2024 in Las Vegas from April 13 to 17. The Spherex AI ™ platform empowers content owners to adapt their narratives for the broadest international audience while avoiding regulatory restrictions and censorship barriers. Spherex will be exhibiting at Booth W2217 in the West Hall of the Las Vegas Convention Center. Spherex AI ™ drastically reduces the time and resources required for video content localization, mitigates the risk of cultural insensitivity or noncompliance, and enables creators to accelerate expansion and reach the right audience faster, cost-effectively, and without brand risk. The platform scans film, TV, or advertising content quickly and affordably, making it the ideal solution for verifying the suitability of any video content for any global market. “Today, content providers and streaming platforms must navigate complex regulations and cultural norms to operate successfully in different markets,” said Teresa Phillips, Co-founder and CEO of Spherex. “By seamlessly integrating sophisticated AI with cultural and regulatory insights, Spherex helps content creators, studios, distributors, and platforms unlock new markets, broaden their audiences, and increase revenue.” At the heart of Spherex AI ’s™ innovation is its proprietary AI technology, based on a decade of meticulous research and analysis of laws, regulations, and film/TV classifications in over 100 countries, as well as the screening of millions of film and TV clips for training and validation. Unlike conventional methods that employ AI and Machine Learning (ML) to identify objectionable content in a scene, Spherex uses advanced techniques to interpret the cultural context surrounding classifiable elements such as drugs, violence, sexuality, and profanity. Understanding the context is crucial because it's not just about the events happening in a video or who is involved; it's about comprehending the setting, characters, impact, and consequences. These factors are essential in determining local age ratings and cultural suitability for worldwide markets. To book a meeting with Spherex at NAB, contact Davinder Lu thra here . About Spherex Spherex is a global technology and data company transforming how media and entertainment enterprises create, adapt, and deliver film and television to audiences worldwide through AI and machine learning. With unmatched expertise in culture and regulatory compliance, Spherex works with the world's largest media companies, movie studios, networks, distributors, and streamers to build larger audiences, speed up content discovery, drive more video views, and generate higher revenue. Learn more at www.spherex.com .