Culture Matters

Technology continues to drive change and opportunity.

Three Criteria to Consider When Adding Generative AI to Your Work

With the global nature of digital platforms requiring content localization, Artificial Intelligence (AI) emerges as a key tool to address these challenges by efficiently scanning, analyzing, and moderating content, thereby ensuring a safer and more culturally respectful digital environment.

Examine the tension between creative freedom and compliance in Malaysia's film industry, through the legal challenges faced by the creator "Mentega Terbang" for allegedly violating laws protecting religious sentiments.

Understand significant differences between film and TV ratings, emphasizing the complexities content creators face in preparing titles for television due to regulatory and market concerns such as commercial breaks, run-time, and cultural variations.

Explore the evolution of ad placement in the dynamic landscape of streaming, D2C platforms, and linear TV. From the simplicity of targeting demographics to today's complex considerations involving regulated content, discover how advertisers navigate challenges.

There is no immunity from Censorship.

Explore the multifaceted role of AI in the media and entertainment industry, encompassing its promises in content creation and distribution, alongside critical insights into its limitations and challenges.