The pressures for smarter digital marketing are upon us
- According to Juniper the OTT market is exploding with global revenues doubling to $120B by 2022.
- Multi-billion dollar annual content budgets are expanding.
- The workflows of today’s linear supply chain simply cannot keep up.
Created by waves of explosive growth in content & platforms
- The world’s creative and platform economies are converging.
- Connected digitally across networks, devices and formats
- Compressing windows and TVOD, SVOD and AVOD distribution.
New levels of visibility & control are needed to manage titles
- Global retail store transparency
- Fluid metadata with automated workflows and monitoring
- Meaningful, actionable market intelligence