Cultural Landscapes: Malaysia

Zainab Chhatriwala • Jan 29, 2020

As one of the largest and most economically successful nations in Southeast Asia, Malaysia has had a multi-cultural story from the beginning. With influences from foreign European powers, to nations in the Pacific sphere, Malaysia has been inundated with huge blooms of culture and religion – from its inception, to its independence from the United Kingdom in the 1950s, and finally to the modern Malaysia of today.

However, even with a confluence of multicultural spheres, Malaysia still faces countless struggles over how best to represent the needs and wants of its people in film and television. With more than 30 million people, from diverse backgrounds, denominations, and lifestyles, it can be hard to appropriately cater to the needs and desires of all Malaysians.

Below are some examples from the last several years, sourced from Malaysian news and media, as part of our ‘Cultural Landscapes’ series.

 

LGBTQ+

In 2019, George Varughese, the president of the Malaysian bar, said that members of the LGBTQ+ community are human beings and that they are Malaysian citizens whose rights must be recognized and respected. Yet, even with the words of a legal leader stating it, many challenges facing the LGBTQ+ community still exist.

One of the more recent films to be the subject of controversy was “Bohemian Rhapsody” (2018). The movie faced several drastic cuts from Malaysian censors, in line with the country’s strict laws on homosexuality. The particular examples given were scenes in which Freddie Mercury revealed his bisexuality alongside another pivotal moment where the band dresses in drag. Because of the material, and even after being censored, the movie received an 18+ rating in Malaysia.

In 2017, the Malaysian regulator insisted that Disney cut four minutes of ‘ exclusively gay content ’ from its movie “ Beauty and the Beast” or else face censorship. However, Disney stood firm on making no cuts, and the film was released in its entirety with a P13 rating. Interestingly, while Disney stood strong against Malaysia’s requests to remove the four minutes of LGBTQ+ content from “Beauty and the Beast”, they completely removed an LGBTQ+ moment from “The Rise of Skywalker” in order to stay culturally compliant in another Southeast Asian country.

 

RELIGION AND BLASPHEMY

Southeast Asia is home to many cultures, religions and heritages, ranging across a wide variety of unique beliefs. For example, Malaysia’s official religion is Islam, despite having a wide mix of denominations from India, China, Europe, and the Malay people . Despite this melting pot of cultures, they are not shy about censoring content in relation to religion and blasphemy, specifically Islam.

For example, the Bollywood movie, “Padmaavat” (2018), was banned over the negative portrayal of a Muslim ruler, Sultan Alauddin Khalji. Malaysian authorities rejected the film citing communal uneasiness. Similar to other regulators, Malaysia’s Board censors content according to its interpretation of people’s desires. However, unlike other countries in both the East and West, Malaysia’s regulators make the final decision in allowing a film to be exhibited. Its verdict cannot be questioned or challenged by any court of law in Malaysia.

Malaysia’s situation is perhaps one of the most unique within Southeastern Asia. With a large population, a massive respect toward its state religion, and a government body with sole authority, it can be challenging navigating the country’s political and cultural landscape. Often, people need to discuss changes before they can be realized. In this case, the conversation is just as important as the outcome.

Consequently, it falls to the people to ensure their voices are heard.

Share this post

Share this post

Related Posts

By Spherex 03 May, 2024
As predicted in our blog post , the 2024 NAB show focused on Artificial Intelligence (AI) technologies and their impact on the Media and Entertainment (M&E) industry. The event showcased the transformative potential of AI across various aspects of content creation, production, and distribution. Focus on Content Over 130 companies exhibited AI products and services, while 80 panels and workshops explored AI's role in the M&E sector. These sessions demonstrated how AI revolutionizes workflows, enhances creativity, and enables stunning visual effects and ultra-high-resolution graphics. Attendees gained valuable insights into integrating AI across the entire content pipeline, from scriptwriting and video editing to post-production and distribution. AI in Multilingual Content Production Another key focus was the role of AI in facilitating multilingual content production on a global scale. Workshops and panels explored how AI is automating and refining transcription, translation, and re-voicing processes, ensuring accurate and localized content delivery to diverse audiences worldwide. Experts also shared their experiences and best practices in leveraging AI for content creation and programming, discussing the balance between harnessing AI's potential and maintaining human oversight to address ethical concerns. AI's Impact on Content Policy Panels also delved into the critical policy issues related to AI adoption. For example, the future of AI-driven personalization in content delivery, the importance of responsible AI implementation in fostering diversity and inclusion, and the potential of generative AI to transform the media and entertainment landscape. AI Expands into Business Operations AI's reach in the industry increases daily and into products and services many people have not considered. For example, several AI-based back-office products were introduced that handle rights management, finance and royalties, market targeting and analytics, and advisory services. AI-based content management, security, and distribution systems ensure production assets are safe throughout the entire product chain; in-house AI development hardware reduces development and production costs; AI chips in consumer TV sets control screen pixels to eliminate glare and enhance image quality and enhance advertising and marketing tools to connected TVs are now coming to market. There can be no doubt that AI will, in some way, become part of every aspect of M&E for generations to come. Here to Stay Artificial Intelligence (AI) is becoming integral to the mindset of the media and entertainment industry. From AI-assisted scriptwriting and intelligent video editing tools to automated localization services and personalized content recommendations, the technology empowers companies to unleash their creative potential, streamline workflows, and connect with audiences on a deeper level. With a wide array of AI-powered solutions now available, such as Spherex AI ™, the industry is poised to drive innovation, efficiency, and growth, shaping the future of storytelling and delivering unparalleled experiences to viewers worldwide.
By Spherex 16 Apr, 2024
"The only way you can predict the future is to build it." - Alan Kay
By Spherex 08 Apr, 2024
Technology continues to drive change and opportunity.
By Spherex 27 Mar, 2024
Santa Clara, CA (March 27, 2024 ) — Spherex , a global technology and data company serving the Media and Entertainment industry, will showcase Spherex AI ™, its pioneering AI platform for video content compliance and analysis, at NAB 2024 in Las Vegas from April 13 to 17. The Spherex AI ™ platform empowers content owners to adapt their narratives for the broadest international audience while avoiding regulatory restrictions and censorship barriers. Spherex will be exhibiting at Booth W2217 in the West Hall of the Las Vegas Convention Center. Spherex AI ™ drastically reduces the time and resources required for video content localization, mitigates the risk of cultural insensitivity or noncompliance, and enables creators to accelerate expansion and reach the right audience faster, cost-effectively, and without brand risk. The platform scans film, TV, or advertising content quickly and affordably, making it the ideal solution for verifying the suitability of any video content for any global market. “Today, content providers and streaming platforms must navigate complex regulations and cultural norms to operate successfully in different markets,” said Teresa Phillips, Co-founder and CEO of Spherex. “By seamlessly integrating sophisticated AI with cultural and regulatory insights, Spherex helps content creators, studios, distributors, and platforms unlock new markets, broaden their audiences, and increase revenue.” At the heart of Spherex AI ’s™ innovation is its proprietary AI technology, based on a decade of meticulous research and analysis of laws, regulations, and film/TV classifications in over 100 countries, as well as the screening of millions of film and TV clips for training and validation. Unlike conventional methods that employ AI and Machine Learning (ML) to identify objectionable content in a scene, Spherex uses advanced techniques to interpret the cultural context surrounding classifiable elements such as drugs, violence, sexuality, and profanity. Understanding the context is crucial because it's not just about the events happening in a video or who is involved; it's about comprehending the setting, characters, impact, and consequences. These factors are essential in determining local age ratings and cultural suitability for worldwide markets. To book a meeting with Spherex at NAB, contact Davinder Lu thra here . About Spherex Spherex is a global technology and data company transforming how media and entertainment enterprises create, adapt, and deliver film and television to audiences worldwide through AI and machine learning. With unmatched expertise in culture and regulatory compliance, Spherex works with the world's largest media companies, movie studios, networks, distributors, and streamers to build larger audiences, speed up content discovery, drive more video views, and generate higher revenue. Learn more at www.spherex.com .
05 Mar, 2024
Three Criteria to Consider When Adding Generative AI to Your Work
By Spherex 15 Feb, 2024
Discover how AI innovation is combating inappropriate content online. Explore effective strategies and advancements in countering harmful material.
By Spherex 30 Jan, 2024
Examine the tension between creative freedom and compliance in Malaysia's film industry, through the legal challenges faced by the creator "Mentega Terbang" for allegedly violating laws protecting religious sentiments.
By Spherex 12 Dec, 2023
Understand significant differences between film and TV ratings, emphasizing the complexities content creators face in preparing titles for television due to regulatory and market concerns such as commercial breaks, run-time, and cultural variations.
The complexity of ad placement today being evaluated on screen
By Spherex 20 Nov, 2023
Navigate the complexity of ad placement today with precision and insight. Unlock strategies for effective targeting and maximizing your ROI!
Show More
Share by: