First-Ever Study Links Culture and Audience Demand for US TV Shows

The 49-page Global TV Snapshot: Culture, Age Ratings & Audience Demand study assesses the connection between local age-ratings, cultural factors and TV show audience in key global markets.

The study's top three findings are:

• Content age-based ratings have a direct impact on audience size as parents and families rely heavily on them to make viewing decisions.
•  Content elements most likely to impact ratings are sexuality, violence, and religion.
• Storylines or characters that are culturally or socially identifiable to local audiences attract greater interest and larger audiences.

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