Global Age Ratings Provider

Local age ratings are required in most countries to help families make informed choices about content they watch and to protect children from exposure to harmful content.

Map highlights the most active content regulators worldwide.

Compliance is key

Content classification and censorship in most countries is regulated by government. The most active regulators are in the largest markets, making cultural awareness and local compliance essential for global success. Adverse action can range from take-down notices and fines to interrogations and negative press.

Take the guesswork and risk out of international expansion. Spherex handles local compliance in the background, drawing on our long-standing and trusted relationships with local regulators in every country. Trust us as your global age ratings provider.

Continuous monitoring of local regulations

Content classification policies, standards and systems vary widely around the world. Regulators in some countries determine appropriate viewing age according to physiological growth and maturity of children. In other countries decisions are based on moral, social, religious or political interests.

Some countries designate three age levels, while others designate six or more. Public sentiment and local regulations continuously evolve and must be monitored closely for compliance.

F E A T U R E D

Spherex wrote the cultural playbook.

Content is classified for audience suitability based on elements such as alcohol and drugs, violence, sexuality, profanity and more. A country’s cultural sensitivities determine the elements allowed in a movie or tv show at each age level. No two countries are the same. Violence in a movie that is rated PG-13 in the U.S. may be rated age 16 or higher in other countries. Similarly, a movie with profanity or nudity suitable for older children in Europe is often rated “R” or Restricted in the U.S.

Simply mapping ratings from one country to another undermines business success. Artificially high ratings limit audience viewers, while inappropriate low ratings may expose legal risk.

The price of getting it right is far less than the cost of getting it wrong.

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Request the Age Ratings product sheet to learn more

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Expert-In-the-Loop AI

Content created in one country can be distributed to 200+ countries and territories, potentially reaching consumers from thousands of cultures and sub-cultures. But fulfilling that potential is by no means automatic. The number of titles released annually is growing exponentially, and it is impossible for humans alone to accurately and consistently assess content for cultural compliance and suitability.

Spherex solves this problem using expert-in-the-loop artificial intelligence and machine learning with the goal of understanding human language, emotion, and the cultural context of content. A title is screened by both machines and humans to detect and classify cultural events. The system then produces reliable and consistent age ratings for every country worldwide – saving significant time and cost – and enabling international expansion at scale.

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Greater Viewership

Original Content

For original or new release content, Spherex provides end-to-end classification services for worldwide distribution. From screening an asset and issuing ratings decisions to working with local regulators on your behalf, Spherex age ratings help activate a global audience while protecting your brand.

Worldwide coverage & fast delivery

Spherex issues ratings decisions in-house for every country, except Australia and South Korea, where content is submitted to local regulators for classification. Delivery times range from 3-10 days for in-house decisions and 2-4 weeks for regulator decisions.
Integrated supply chain operations & advisory

Spherex integrates with post-production houses and localization service providers via API's to promote high quality, efficient data flow. Working across functional groups, Spherex acts as an advisor on local content regulations, policies and standards.
Large audience & low risk

Spherex age ratings are guaranteed for accuracy and compliance with local regulations, helping reach the broadest audience in every local market without the risk of government censorship or negative press. Working closely with regulators, Spherex updates delivered ratings as new legislation and policies are enacted.

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More to Share

Library Content

Screening every title from decades past is time and cost prohibitive. For library content, Spherex data mines market signals in countries where titles have been previously exhibited and applies its culture-based algorithms to derive suitable age ratings for distribution of content to new markets.

Leveraging Spherex Global Listings

At times, age ratings exist but are not accessible to distributors and streaming providers. Other times, age ratings have been invented and cannot be trusted for accuracy. In these cases, verifiable age ratings for desired territories can often be obtained from Spherex Global Listings.
Quality ratings for streaming providers

An age rating is a vital signal for content discovery and parental control. Inaccurate ratings present a compliance risk and may trigger child exploitation laws. Content with incomplete ratings cannot be effectively targeted to viewers and will underperform. Spherex provides accurate, compliant ratings at scale to streaming providers via its culture-based algorithms and API’s.
Territory-specific ratings for distributors

With licensed content, age ratings are rarely provided to distributors. Yet, ratings are required for local exhibition. Spherex knows the ins-and-outs of local content regulation and saves distributors significant time and cost in providing territory-specific age ratings to unlock new markets.