Diktat for Content Creators in Nigeria

Angad Mudhar • Sep 18, 2020
Nigeria is located on the western coast of Africa. The country has been home to a number of ancient pre-colonial states and kingdoms over the millennia. Modern Nigeria originated from British colonial rule beginning in the 19th century. Nigeria’s most diverse feature is its people; there are more than 250 ethnic groups with over 500 distinct languages all identifying with a wide variety of cultures.

Nigeria’s filmmaking community, informally known as Nollywood , has a history dating back to the late 19th century and into the colonial era in the early 20th century. Though the film industry has been evolving since the 19th century, the name Nollywood comes from a 2020 New York Times article. While Nollywood is not as profitable as Hollywood in the U.S. or Bollywood in India, it is known for being a prolific producer of movies under much more limiting circumstances and budgets.

The National Film and Video Censors Board (NFVCB), established by Act 85 of 1993 is the official regulatory agency for the film and video sector of Nigeria. The Board is empowered by law to classify all films and videos whether imported or produced locally. The Board initiated the “Nigeria in the Movies” (NIM) in 2019 as a flagship program to address the deficiencies in the film industry, with initiatives based on the Board’s mandate and vision.

Nigeria also has the Lagos State Film and Censors Board (LSFCB) established in 2004. The LSFCB is headquartered in Lagos, the commercial capital and nerve center of Nigeria. It is a separate body from the National Film and Video Censors Board and has its own jurisdiction and laws.

The LSFCB was recently in the news after issuing a 30-day notice on content producers in Nigeria to duly register their content with the body. The announcement also stated that henceforth, all audio and visual content produced and sold within Lagos State shall attract the payment of 5% levy on each item. This means that even YouTube content creators and Instagram comedians in the southwestern Nigerian state of Lagos could come under the scanner of local authorities. Failure to comply with the LSFVCB directive has been threatened with severe sanctions.

Reactions to LSFVCB’s 30-day notice have been mixed. Some are questioning the Board’s authenticity and capability, and its decision to push through with the regulation. Critics feel that LSFVCB has not done its due diligence and many questions remain unanswered; the most common queries being why introduce the regressive levy during a pandemic and why is the State seeking rent on legitimate businesses and treating policy formulation as an afterthought. For creative industry practitioners, the new policy is perceived as a clear case of double taxation.

Advocates of the directive like the SIAO Partners , a Lagos-based management consultancy firm, have urged producers to comply with the regulations, saying the platform will help resolve issues related to court cases among entertainers and also foster an environment that will enable the Lagos state government to adequately fund the entertainment industry and improve the lives of the practitioners.

The Executive Director of the National Film and Video Censors Board (NFVCB) – Alhaji Adedayo Thomas conversely commented that the Lagos state bodies’ decision is not in line with the “Federal Government Ease of Doing Business” agenda of Nigeria. The NFVCB boss is urging the industry operators to ignore the policy and get on with their businesses.

Overall, the decision to make content registration mandatory and impose the 5% levy received a mixed response from various quarters.

In the most recent development , The Lagos State Government issued a statement that said there would be no 5% levy on audio and visual content of physical and digital platforms and suspended the executive secretary of the Lagos State Film and Video Censors Board. In a series of tweets by Spokesman to the Lagos State Governor, Gboyega Akosile, such a levy was not approved by the state government. Akosile noted that the “administration was not insensitive to the fact that the entertainment and tourism industry had been badly affected by the coronavirus pandemic and would not seek to inflict more pain with taxes.”

Share this post

Share this post

Related Posts

By Spherex 16 Apr, 2024
"The only way you can predict the future is to build it." - Alan Kay
By Spherex 08 Apr, 2024
Technology continues to drive change and opportunity.
By Spherex 27 Mar, 2024
Santa Clara, CA (March 27, 2024 ) — Spherex , a global technology and data company serving the Media and Entertainment industry, will showcase Spherex AI ™, its pioneering AI platform for video content compliance and analysis, at NAB 2024 in Las Vegas from April 13 to 17. The Spherex AI ™ platform empowers content owners to adapt their narratives for the broadest international audience while avoiding regulatory restrictions and censorship barriers. Spherex will be exhibiting at Booth W2217 in the West Hall of the Las Vegas Convention Center. Spherex AI ™ drastically reduces the time and resources required for video content localization, mitigates the risk of cultural insensitivity or noncompliance, and enables creators to accelerate expansion and reach the right audience faster, cost-effectively, and without brand risk. The platform scans film, TV, or advertising content quickly and affordably, making it the ideal solution for verifying the suitability of any video content for any global market. “Today, content providers and streaming platforms must navigate complex regulations and cultural norms to operate successfully in different markets,” said Teresa Phillips, Co-founder and CEO of Spherex. “By seamlessly integrating sophisticated AI with cultural and regulatory insights, Spherex helps content creators, studios, distributors, and platforms unlock new markets, broaden their audiences, and increase revenue.” At the heart of Spherex AI ’s™ innovation is its proprietary AI technology, based on a decade of meticulous research and analysis of laws, regulations, and film/TV classifications in over 100 countries, as well as the screening of millions of film and TV clips for training and validation. Unlike conventional methods that employ AI and Machine Learning (ML) to identify objectionable content in a scene, Spherex uses advanced techniques to interpret the cultural context surrounding classifiable elements such as drugs, violence, sexuality, and profanity. Understanding the context is crucial because it's not just about the events happening in a video or who is involved; it's about comprehending the setting, characters, impact, and consequences. These factors are essential in determining local age ratings and cultural suitability for worldwide markets. To book a meeting with Spherex at NAB, contact Davinder Lu thra here . About Spherex Spherex is a global technology and data company transforming how media and entertainment enterprises create, adapt, and deliver film and television to audiences worldwide through AI and machine learning. With unmatched expertise in culture and regulatory compliance, Spherex works with the world's largest media companies, movie studios, networks, distributors, and streamers to build larger audiences, speed up content discovery, drive more video views, and generate higher revenue. Learn more at www.spherex.com .
05 Mar, 2024
Three Criteria to Consider When Adding Generative AI to Your Work
By Spherex 15 Feb, 2024
With the global nature of digital platforms requiring content localization, Artificial Intelligence (AI) emerges as a key tool to address these challenges by efficiently scanning, analyzing, and moderating content, thereby ensuring a safer and more culturally respectful digital environment.
By Spherex 30 Jan, 2024
Examine the tension between creative freedom and compliance in Malaysia's film industry, through the legal challenges faced by the creator "Mentega Terbang" for allegedly violating laws protecting religious sentiments.
By Spherex 12 Dec, 2023
Understand significant differences between film and TV ratings, emphasizing the complexities content creators face in preparing titles for television due to regulatory and market concerns such as commercial breaks, run-time, and cultural variations.
The complexity of ad placement today being evaluated on screen
By Spherex 20 Nov, 2023
Navigate the complexity of ad placement today with precision and insight. Unlock strategies for effective targeting and maximizing your ROI!
By Spherex 11 Oct, 2023
There is no immunity from Censorship.
Show More
Share by: