A new classification tool will help online streaming services speed up the time it takes to assess new movies and TV shows from up to 20 days to 24 hours.

How Spherex technologies assess your content's cultural fit for global audiencesHave you ever eaten something unique at a restaurant and wondered, and maybe even asked, what the chef did that made it so good?Of course, you have.

The new SpherexGreenlight offering uses machine learning to help creators adapt their movie and TV shows to global markets

Leading a team of data scientists, AI engineers and product developers, Phillips and her team are making sense of the crowded content landscape worldwide so media and entertainment companies don’t get lost in translation. Collaborating with major studios, networks, streamers and content creators, they are transforming how media and entertainment enterprises create, adapt, and deliver film and television to audiences worldwide through AI and machine learning. By matching TV and film content with their local audiences worldwide, Spherex’s expertise and technology offers media and entertainment companies the ability to adapt all of their content for every market and culture around the world.