Contextual Advertising Uncomplicated
Fueling Contextual Video Advertising
The digital video advertising landscape is undergoing a profound shift. With the decline of third-party cookies and increasing privacy regulations, advertisers are seeking more sophisticated and privacy-compliant ways to target audiences.
spherex Metadata
Spherex Metadata Generation
Fueling Contextual Video Advertising
Descriptive Metadata,
Maximum Impact
The digital video advertising landscape is undergoing a profound shift. With the decline of third-party cookies and increasing privacy regulations, advertisers are seeking more sophisticated and privacy-compliant ways to target audiences.
Scene-Level Detail & Accuracy
Brand Safety Confidence
Spherex's ability to provide high-fidelity, scene-level metadata while protecting brand safety is a game-changer for platforms, advertisers, and content owners. As privacy regulations reshape digital advertising, Spherex's technology positions partners at the forefront of contextual targeting.
- Scene-level metadata boosts engagement and conversion rates
- DSPs/trading desks optimize placements based on robust brand safety and content analysis.
- Content owners can better assess the worth and marketability of individual titles or scenes.
Brand Safety,
Trusted Compliance
Protect your content and reputation with proven compliance processes. As the only commercially accepted provider worldwide, we ensure accurate ratings for your entire content catalog. Navigate cultural nuances and regulatory requirements with expert support at every step.
Contextual Advertising is your Strategic Advantage
Spherex's detailed scene-level analysis and cultural intelligence uniquely position it to address this evolution by providing granular content understanding that enables true brand suitability rather than basic safety measures. Instead of simply blocking all content that mentions specific keywords, Spherex can understand context and nuance to identify truly suitable placements, reducing over-blocking while enhancing brand protection.
- Restricted audience reach and lost revenue
- Regulatory fines and expensive re-edits
- Delayed market entry and missed opportunities
Smart age ratings management transforms compliance from a requirement into a competitive advantage in every market.
The Spherex Advantage
Our clients maximize audience reach while ensuring compliance across all territories. By understanding the specific factors driving ratings in each market, they make strategic content decisions that optimize global distribution.
The result? One trusted partner delivers:
- Broader audience reach and faster time-to-market
- Comprehensive coverage including film and television ratings
- Support for highly regulated markets including Australia, New Zealand, South Korea, and United Kingdom
- Distribution across streaming platforms, FAST channels, broadcast, and theatrical (AU)
"Working with Spherex, we feel confident about the title’s age rating and the exact events affecting the rating. Spherex helps us make educated distribution decisions and adds an extra layer of security, giving us peace of mind knowing our titles are compliant."
Erin Pritchard
Executive Director of Operations, cineverse
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