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Date:
April 23, 2021

Sri Lanka Implements Singapore Style Law to Control Fake News

In a recent announcement , Sri Lanka’s Information Minister, Keheliya Rambukwella, shared that the country is drafting a new law to check the spread of fake news on social media platforms. “The spread of false information on the internet poses a serious threat and is seen as being used to divide society, to spread hatred and to weaken democratic institutions.”

Similar to other countries, fake news has been a recurring issue in Sri Lanka. In Nov. 2019, when the campaign for Sri Lanka’s presidential election ended, the voters were concerned about an apparent spike in fake news on social media, and its possible impact over the following two days. Candidate supporters “unleashed racist posts” and “fraudulent news-based attacks online — mostly on Facebook, WhatsApp and Twitter.”

The government has sought to criminalize fake news since midyear 2019. The “false news” bill as it was informally known “was proposed against the backdrop of the Easter Sunday massacre of April 21 2019, where an armed group bombed three Catholic churches and three hotels, claiming the lives of more than 250 people.” This bombing marked the start of anti-Muslim violence May 13 2019; mobs targeted homes, businesses, vehicles, and religious buildings known to be owned or frequented by Muslims. These attacks were apparently instigated by social media posts.

At the end of May 2019, the Sri Lankan cabinet approved amendments to the penal and criminal procedure codes to criminalize the dissemination of “false news” where it is deemed to affect “communal harmony” or “state security.” Pursuant to the amendments, the government clarified that discussions are currently underway at the cabinet level to introduce laws like the Protection from Online Falsehoods and Manipulation Act (POFMA) applied in Singapore.

Sri Lanka reportedly studied Singapore’s controversial Infocomm Media Development Authority Act in addition to POFMA and will likely use it as the framework for the new laws in the country. 

The Infocomm Media Development Authority (IMDA) is a statutory board (a government agency with specific legal powers) and operates under the authority of the Ministry of Communications and Information (MCI). The IMDA is the product of the restructuring and merging of the Infocomm Development Authority (IDA) and the Media Development Authority (MDA). Following the passing of the Info-communications Media Development Authority Bill in Parliament August 16, 2016, IMDA was launched on Sept. 30 of that year.

Singapore’s IMDA law regulates the broadcasting of content of all types of media. Under the existing framework , “media” is defined “as referring to any film, newspaper, broadcasting service or publication (as defined in the Films Act, Newspaper and Printing Presses Act, the Broadcasting Act and the Undesirable Publications Act respectively).” Not surprisingly, it has received criticism from various organizations including the International Press Institute over allegations of controlling the media.

POFMA was passed in the Singapore Parliament. The law allows relevant authorities to act on allegations of fake news or information “through a graduated process of enforcing links to fact-checking statements, censorship of website or assets on social media platforms and criminal charges.”

Facebook has already received 14 POFMA orders in Singapore. Under these orders, the social media giant has been asked to post corrections, as well as remove access to specific Facebook pages for users in Singapore. Singapore Management University (SMU) law professor Eugene Tan makes an interesting point when he says, “With or without POFMA, people are not always going to agree with the Government’s account or narrative,” noting that POFMA is “not the silver bullet to preventing truth decay.” He went on to add that, “although POFMA is not a game-changer, it is a useful tool in the Government’s legislative arsenal to deal with falsehoods that can undoubtedly harm us.”

Although Sri Lanka has taken a page out of Singapore’s law book with the intention to control fake news, it remains to be seen how appropriately the law is adapted to solve the country’s problems and how much of a censorship issue it creates.

Related Insights

Automating Peace of Mind: Navigating YouTube's Global Guidelines with SpherexAI

For media companies distributing content across YouTube, compliance is no longer just a legal requirement—it’s a prerequisite for discoverability, monetization, and channel survival. YouTube enforces strict policies governing child safety, vulgarity, graphic content, and cultural sensitivity. For content owners, ensuring compliance across multiple categories and geographies is a complex and labor-intensive process. To address this issue, SpherexAI provides a scalable solution tailored for any content creator or owner.

YouTube’s Expanding Compliance Landscape

YouTube’s Community Guidelines cover a wide array of regulated categories. Content can be removed or age-restricted—and creators may face penalties—if videos violate policies on:

  • Nudity and sexual content: Content that includes sexually gratifying imagery or non-consensual sexualization is prohibited.
  • Violence and graphic imagery: Footage showing serious injury, bodily fluids, or torture intended to shock viewers can be flagged or removed.
  • Child safety: Content that exploits minors, includes inappropriate family content, or features children in dangerous stunts is not allowed.
  • Illegal or regulated goods: YouTube restricts promotion of firearms, narcotics, and gambling services, among others.

Managing compliance with each of these categories—especially when content is global and multilingual—is a logistical challenge for distributors.

Enter SpherexAI: Precision Compliance Automation at Scale

SpherexAI applies multimodal AI to analyze video content across dialogue, visuals, audio, and metadata. It detects compliance issues not only by scanning for policy violations but also by identifying subtle cultural or regional sensitivities that could result in content removal or limited distribution.

For example, the platform flags:

  • Dialogue with excessive profanity or sexual references, aligned with YouTube’s vulgar language policy.
  • Visuals showing partial nudity, firearm use, or dangerous stunts, which may trigger strikes or age restrictions.
  • Culturally sensitive depictions—such as religious imagery or portrayals of death—that may violate local norms and platform rules.

SpherexAI outputs include timestamped alerts and severity levels, allowing content owners to make targeted edits rather than performing full manual reviews.

Equal Rules for All Creators

Whether you’re a major studio releasing film clips or a digital-first creator uploading your first series, YouTube holds all content publishers to the same standards. Community Guidelines are enforced platform-wide, regardless of a channel’s size, history, or market familiarity.

This presents a significant challenge for new entrants. Many first-time creators or distributors may be unaware that a thumbnail featuring misleading imagery, a prank involving minors, or a scene with unedited drug references can lead to demonetization or a channel strike. But YouTube’s enforcement is uniform: content that violates policy is subject to the same sanctions across the board.

SpherexAI helps level the playing field by equipping every content team—regardless of experience—with access to the same tools used by top studios. Its patented knowledge graph, built on over a decade of regulatory insight and expert human annotation, powers its AI models with unmatched precision. The result: faster reviews, greater accuracy, and fewer costly mistakes.

Cross-Platform, Region-Aware, and Regulation-Ready

Unlike tools focused on metadata or age ratings alone, SpherexAI delivers:

  • Granular analysis: Scene-by-scene breakdowns for violence, vulgarity, sexual content, and self-harm risks.
  • Cultural intelligence: Predictive models assess content suitability across 240+ territories using Spherex’s proprietary “cultural distance” framework.
  • Workflow integration: The platform’s API allows integration into existing supply chains and CMS platforms for automated review at scale.

Reducing Risk, Unlocking Revenue

YouTube’s monetization eligibility hinges on content safety. Channels can be demonetized or de-prioritized in search and recommendation if flagged for repeated violations. Well-known creators Logan Paul, ScreenCulture, and LH Studios have all been sanctioned for violations. By proactively identifying and resolving compliance issues before publishing, SpherexAI empowers content owners to:

  • Avoid strikes or takedowns
  • Retain monetization rights
  • Accelerate time-to-market
  • Protect brand reputation

Conclusion

YouTube is a dynamic platform for global content distribution that requires rigorous adherence to evolving content standards. For studios, broadcasters, and new creators alike, SpherexAI offers an AI-powered safety net automating policy compliance while preserving creative integrity. When SpherexAI is integrated into your production workflow, you can publish confidently at scale, with full compliance, and with no brand risk.

Ready to streamline compliance and expand your YouTube strategy globally?

Book a demo or visit spherex.com to learn how SpherexAI can support your team.

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Spherex CEO Teresa Phillips Talks Practical AI for Global Content Localization at EnTech Fest

At this year’s DEG EnTech Fest, Spherex CEO and Co-Founder Teresa Phillips joined a panel to explore one of the most practical and impactful uses of AI in entertainment today: localization.

During the session titled “Practical AI For Speed and Savings in Localization,” Phillips shared how Spherex is leveraging AI to deliver “deep video understanding” that accelerates compliance and rating decisions in over 200 markets. As she explained, understanding the context—cultural, visual, and narrative—is crucial in determining whether a piece of content is suitable for audiences worldwide.

“AI can now detect not just what happens in a scene, but how it might be interpreted in different cultural and regulatory environments,” said Phillips. For example, in Scandinavian countries, if a trusted figure, such as a clergy member, commits an unethical act onscreen, it can dramatically impact a film’s age rating. SpherexAI is trained to identify these nuanced moments, flagging them for human review when needed.

Phillips also highlighted the role of AI in augmenting human decision-making, noting that “AI agents can be trained to ask humans the right questions—like whether the drinking in a scene is casual or excessive—ensuring more consistent, scalable evaluations.”

The conversation also acknowledged the broader industry shift that AI is bringing to localization workflows—from quality control (QC) to artwork generation, compliance, and project management. With automation poised to displace some entry-level roles, Phillips raised a key question for the future: “If junior roles are the first to be automated, how do we bring new talent into the industry? We have a responsibility in our organizations to create opportunities for the next generation.”

Joining Phillips on the panel were Silviu Epure (Blu Digital Group), Chris Carey (Iyuno), Kelly Summers (The Sherlock Company), and Duncan Wain (Zoo Digital), offering a 360° view on how AI is transforming the way stories cross borders.

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Why Content Differentiation Matters More Than Ever

In today’s fragmented global media landscape, a one-size-fits-all approach no longer works. Media companies face increasing pressure to tailor their content strategies to suit diverse regulatory standards, cultural norms, and viewer expectations.To thrive, they must adopt a new mindset—content differentiation—as both a business imperative and a competitive advantage.

What Is Content Differentiation?

Content differentiation is the strategic process of customizing how media is packaged, presented, and monetized based on the context in which it is distributed. Unlike basic content localization, which focuses mainly on language and format adjustments, content differentiation goes deeper. It aligns content with the regulatory, cultural, and commercial realities of each market, platform, and audience.

The goal is to ensure that content resonates locally while maintaining global scale. Differentiation helps media companies maximize reach, reduce regulatory risk, and improve monetization—all without compromising creative intent.

Why It’s Needed Now
  • Regulatory Complexity: Governments are tightening rules around age ratings, depictions of violence, sexuality, religion, and topics of national interest. These laws vary widely across regions, creating a compliance minefield for global distributors.
  • Cultural Expectations: What works in one market can trigger backlash in another. Cultural nuances—around gender roles, family dynamics, or social taboos—shape how content is perceived and whether it’s embraced or rejected. In many cases, outdated depictions of identity, relationships, or social dynamics can resurface as flashpoints when content is distributed years later in new markets.
  • The Importance of Metadata: Streaming platforms now host massive libraries with considerable overlap in titles across services. In this environment, having accurate, detailed metadata—including production details, talent, , and advanced descriptors—is critical for making content discoverable, marketable, and ultimately profitable. Without it, even high-quality content risks being overlooked.
Meeting the Challenge with SpherexAI

Solving these challenges requires more than manual review or basic tagging—it demands a scalable, intelligent system that understands both the content itself and its contextual significance. That’s where SpherexAI comes in.

SpherexAI is a high-fidelity metadata platform built to help media and entertainment companies implement content differentiation at scale. Using multimodal AI, it analyzes every frame of video—evaluating visuals, audio, dialogue, and on-screen text—to generate rich, actionable metadata that informs compliance decisions, discovery, and monetization.

SpherexAI extends beyond basic content tagging. It analyzes material against global regulatory requirements, identifies cultural nuances and sensitivities, and detects potential risks prior to distribution. Additionally, it enhances content visibility in crowded platform environments by enriching metadata with precise descriptors, scene-level details, emotional tone analysis, and contextual insights—elements that improve content discovery and ad targeting.

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If you're ready to differentiate your content for every audience, platform, and region, SpherexAI can help. Contact us to schedule a demo or speak with our team about how metadata-driven intelligence can power your global strategy.

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