In today’s fragmented global media landscape, a one-size-fits-all approach no longer works. Media companies face increasing pressure to tailor their content strategies to suit diverse regulatory standards, cultural norms, and viewer expectations.To thrive, they must adopt a new mindset—content differentiation—as both a business imperative and a competitive advantage.

Imagine you're one of the 209 million worldwide subscribers scrolling through the seemingly endless options of movies and television shows on Netflix every single day. What causes you to stop and choose what to watch? Was it the title? The actors? The genre? The description? The trailer? The information we use varies, but it does beg the question of where this information comes from in the first place?