The Cultural Algorithm

How local awareness can keep your content from being censoredHardly a week goes by when a film or TV title isn't criticized for offending someone somewhere. This week alone, two lead news stories focused on titles some audiences will find offensive. Each example provides insight into title content judged and interpreted differently by the show's producers, regulators, and audiences.

English may be the world's most spoken language, but that doesn't mean everyone understands it in the same way.

Most people have the regretful experience of causing a misstep that could have been avoided. Something as simple as publicly mispronouncing your boss's name, telling your partner their favorite outfit makes them look fat, or promising a client a discount only to find out the deal doesn't extend to them can have embarrassing consequences. The sad truth is that committing a faux pas is more likely when you don't know as much about the situation or audience as you should. The challenge is how to avoid them.

Spherex has been approved as the national classification tool and a new mechanism to regulate film content in Australia.

Competition, Globalization & Challenges: The first in-person American Film Market (AFM) in three years took place in Santa Monica, California, just wrapped.

The Albanese Government, the federal executive government of Australia, announced it has approved the use of the Spherex Classification Tool as a new mechanism of safeguarding and regulating content in Australia under the Classification (Publications, Films and Computer Games) Act 1995.

A new classification tool will help online streaming services speed up the time it takes to assess new movies and TV shows from up to 20 days to 24 hours.

How Spherex technologies assess your content's cultural fit for global audiencesHave you ever eaten something unique at a restaurant and wondered, and maybe even asked, what the chef did that made it so good?Of course, you have.

If you're one of the approximately 460,000 production companies on the IMDB Pro active COMPANYmeter looking to release a title that will attract an audience among the world's 7.7 billion people living in 200+ countries and territories, then you have your work cut out for you. Besides having to write a well-told, engaging story, you must decide where among the world's 300+ streaming platforms and 25,000+ linear channels to release it.