The Cultural Algorithm

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Three Takeaways from AFM 2022

Competition, Globalization & Challenges: The first in-person American Film Market (AFM) in three years took place in Santa Monica, California, just wrapped.
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Spherex Classification Tool Approved By the Australian Government For Online Content Ratings

The Albanese Government, the federal executive government of Australia, announced it has approved the use of the Spherex Classification Tool as a new mechanism of safeguarding and regulating content in Australia under the Classification (Publications, Films and Computer Games) Act 1995.
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New tool cuts wait for US TV shows from up to 20 days to 24 hours

A new classification tool will help online streaming services speed up the time it takes to assess new movies and TV shows from up to 20 days to 24 hours.
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The Secret Spice for Global Content: SpherexAI

How Spherex technologies assess your content's cultural fit for global audiencesHave you ever eaten something unique at a restaurant and wondered, and maybe even asked, what the chef did that made it so good?Of course, you have.
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Challenges in Global Film and TV Releases

If you're one of the approximately 460,000 production companies on the IMDB Pro active COMPANYmeter looking to release a title that will attract an audience among the world's 7.7 billion people living in 200+ countries and territories, then you have your work cut out for you. Besides having to write a well-told, engaging story, you must decide where among the world's 300+ streaming platforms and 25,000+ linear channels to release it.
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DEG Announces TechOps Award Winners

DEG: The Digital Entertainment Group announced the winners of its TechOps Awards at a ceremony in Los Angeles Oct. 12, 2022.
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The Cultural Landscape of Horror Films

Did you know that Halloween, and similar celebrations, are found in many countries worldwide?
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The Eye of the Beholder

How DEI brings out the best and worst of peopleThe late comedian Robin Williams was fond of reminding people that "No movie is real" whenever someone questioned whether something in the film was plausible or not. Williams' warning is good counsel for those upset about People of Color (POC) casting decisions and recently released movies.
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Streaming TV is Having a Crisis of Scale

The global reach of OTT/FAST means that those platforms are fighting a continuous battle to bring new and successful content into more and more markets.
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