DEG Announces Winners of Fifth Annual EnTech Awards

Advertising is the lifeblood of media companies. Without it, they don’t survive.

But it’s a two-way street. For years, advertising placement has centered more on the age ratings and popularity of a program than its content. If a show was popular, advertisers wanted their ads placed there. If it wasn’t, it was a harder sell. This model has worked for generations, but it is about to change.

How AI Is Redefining Contextual Ad Placement In Media - AdMonsters

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In this DPP Innovation Showcase event recorded on June 17, 2025, Teresa Phillips, CEO and Co-founder of Spherex, provides an overview of SpherexAI, the most advanced solution for generating age ratings and ensuring video content complies with local regulations and cultural norms for any global market, and significantly enhances monetization opportunities for content creators and owners.

https://spherexofficial.substack.com/p/transforming-content-compliance-and

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Santa Clara, CA – Sept 3 – Spherex, the global leader in AI-powered video compliance, today announced that its flagship platform, SpherexAI, now supports global video compliance for television and film content in French, Spanish, Portuguese, Italian, and German, unlocking new opportunities for worldwide distribution.

With more content crossing borders than ever before, the ability to assess and manage compliance in multiple languages is critical for global success. SpherexAI’s new multilingual capabilities enable media and entertainment companies to navigate regulatory, legal, and cultural requirements with speed, accuracy, and confidence. This advancement ensures titles can be distributed more widely without the delays and costs associated with manual compliance reviews.

“As global content consumption grows, language should never be a barrier to safe, culturally relevant distribution,” said Teresa Phillips, CEO and co-founder of Spherex. “By expanding SpherexAI’s capabilities, we’re empowering studios and platforms to bring their stories to more markets with the same speed, accuracy, and confidence they expect for English-language titles.”

The addition of these languages also addresses a longstanding challenge in AI safety and compliance. Studies have shown that AI models often underperform when analyzing non-English content, leading to gaps in detection and cultural sensitivity. By extending its deep multimodal analysis, which reviews visual, audio, and dialogue elements to these languages, SpherexAI delivers more accurate age ratings, better content protection, and a higher standard of cultural relevance for diverse audiences.

Global regulatory bodies and leading media companies such as Cineverse and All3Media International already trust SpherexAI. The new multilingual expansion strengthens its position as the industry’s most comprehensive AI-driven compliance solution, helping media and entertainment companies bring their stories to more markets while protecting brand integrity and meeting local standards.

IBC Attendees can also see a demo of SpherexAI at the Spherex Stand: 5.A21. Schedule a meeting here. 

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About Spherex
Spherex is a global technology and data company transforming how media and entertainment enterprises create, adapt, and deliver film and television to audiences worldwide through expert-centered AI and machine learning. With unmatched expertise in culture and regulatory compliance, Spherex works with the world's largest media companies, movie studios, networks, distributors, and streamers to build larger audiences, speed up content discovery, drive more video views, and generate higher revenue. Learn more at www.spherex.com.

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