The Cultural Algorithm

How Spherex technologies assess your content's cultural fit for global audiencesHave you ever eaten something unique at a restaurant and wondered, and maybe even asked, what the chef did that made it so good?Of course, you have.

If you're one of the approximately 460,000 production companies on the IMDB Pro active COMPANYmeter looking to release a title that will attract an audience among the world's 7.7 billion people living in 200+ countries and territories, then you have your work cut out for you. Besides having to write a well-told, engaging story, you must decide where among the world's 300+ streaming platforms and 25,000+ linear channels to release it.

DEG: The Digital Entertainment Group announced the winners of its TechOps Awards at a ceremony in Los Angeles Oct. 12, 2022.

Did you know that Halloween, and similar celebrations, are found in many countries worldwide?

How DEI brings out the best and worst of peopleThe late comedian Robin Williams was fond of reminding people that "No movie is real" whenever someone questioned whether something in the film was plausible or not. Williams' warning is good counsel for those upset about People of Color (POC) casting decisions and recently released movies.

The global reach of OTT/FAST means that those platforms are fighting a continuous battle to bring new and successful content into more and more markets.

Picking your battles is key to box office success in Q3, 2022The end of another calendar quarter is nearly upon us. It's that time to look at the titles that have performed the best at the box office despite being forced to make content changes or being banned altogether. What's different about Q3 is that each of the top three titles fell victim to censorship. We've been saying for a while that everyone should expect more regulation and censorship, and so far, we haven't seen much to persuade us otherwise.

An event where time was well spent.There's an old sports adage: competition breeds success. And that was assuredly on display at this year's OTT.X conference.

Yeah, there are standards, but necessity is the mother of invention and change.Content is the fuel that powers M&E industry growth. To compete in an ever-evolving and expanding marketplace, writers, producers, directors, and distributors must find ways to differentiate themselves across audiences and markets.