The Cultural Algorithm
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In a recent announcement , Sri Lanka’s Information Minister, Keheliya Rambukwella, shared that the country is drafting a new law to check the spread of fake news on social media platforms. “The spread of false information on the internet poses a serious threat and is seen as being used to divide society, to spread hatred and to weaken democratic institutions.”
Worldwide Content Classification -- What Happens When You Get It Wrong
In our previous blog post, “ Worldwide Content Classification – How Hard Can It Be? ” we examined how the exponential growth of the OTT and VOD markets, along with the annual release of hundreds of thousands of new titles, places pressure on content regulators and platforms to obtain in-country age-ratings before release. In this post, we’ll explore what happens when content providers attempt to short-cut the process.
Leading a team of data scientists, AI engineers and product developers, Phillips and her team are making sense of the crowded content landscape worldwide so media and entertainment companies don’t get lost in translation. Collaborating with major studios, networks, streamers and content creators, they are transforming how media and entertainment enterprises create, adapt, and deliver film and television to audiences worldwide through AI and machine learning. By matching TV and film content with their local audiences worldwide, Spherex’s expertise and technology offers media and entertainment companies the ability to adapt all of their content for every market and culture around the world.
By 2025, eighteen years after Netflix became the first company to stream content into people’s homes, the expected global value of the Over-The-Top (OTT) market is expected to exceed $167B and reach two billion subscribers. These subscribers have access to hundreds of OTT and various flavors of Video-on-Demand (VOD) providers, serving dozens of countries and territories. While most enterprises focus on the sales value, they overlook what these two billion consumers are looking for – content.
The explosion of direct streaming and OTT services worldwide on a wide range of platforms e.g., online, mobile, and Connected TV (CTV)means content creator’s products have global potential. That means films, TV shows, documentaries, and live events can reach new markets and generate additional revenue for everyone in the production chain. The only challenge is it isn’t a simple process. The good news is Spherex offers a solution to assist creators in reaching those markets quickly, properly, and cost-effectively.
It has been a year since citizens of the world were asked to shelter in place to keep family, friends, and neighbors safe. With everyone staying home, the entertainment industry has had to adapt and evolve. People who would normally go out for dinner and a movie on a Friday night have whipped up new recipes at home and hit play on the latest Amazon Prime or Netflix original movie. This brought many broadcasters face to face with the “existential threat” of streaming.
Tom Holland is Spiderman. Thanks to the Russo Brothers, it is rather difficult to imagine Holland playing any character who isn’t wearing tights or swinging from a web with Mary Jane. His iconic role as Peter Parker has propelled his popularity among Marvel fans to monolithic proportions. After the release of “Spiderman: Far from Home,” Holland devotees will flock to just about anything he is involved in. Apple TV+ gives audiences a rare opportunity to see Holland expand his acting range for this rather dark role in “Cherry” which received an R-rating. Moviegoers be warned. This is not your friendly neighborhood web slinging feature for the kids. It is far from that.