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Date:
July 9, 2021

A woman of influence: Teresa Phillips

Editor’s note: This is an interview with one of the outstanding Silicon Valley professionals selected to be in the 2021 class of Women of Influence. The Business Journal will celebrate the honorees at a special virtual event on June 30; get tickets here.

Teresa Phillips

Title/position: CEO

Company: Spherex

Location: Santa Clara

How has the pandemic changed how you lead others? We take for granted the synergies that in-person teamwork affords. When everyone is working remotely, the cost of juggling multiple projects increases.

The first thing we did was reorganize teams around fewer initiatives, which allowed us to work faster, fail faster, scale faster and move on. As a result, 2020 was a very productive and efficient year for us. We delivered on client commitments as well as achieved our technology and innovation goals.

How has the pandemic changed your outlook on life and work? I would characterize 2020 as the year of vulnerability. Family members, friends and colleagues fell victim to the coronavirus. Our healthcare providers and systems, the guardians of our safety, were repeatedly stretched to the near breaking point. And at all levels and in all areas, our government did not meet the moment in dealing with the pandemic.

Yet, through it all, we were not alone — the entire world’s population felt vulnerable in 2020. Nearly 8 billion people, all connected by feelings of insecurity and loss.

Yes, we were gripped by fear and uncertainty, but we were also connected by courage. We showed up for one another. My hope is we remember that it is in the giving that we are filled.

What’s your strategy for getting your business back to normal after the pandemic? We remain agile and prepared to support our clients who are some of the largest brands in the global Media & Entertainment industry. We have always had remote teams and have been operating seamlessly during the pandemic. As with other companies, office hours will be more flexible as we settle back in.

What would you like to accomplish in the next year? Every streaming platform is racing to expand internationally. We will play a defining role in helping global storytellers culturally adapt their film and tv shows to better connect with local audiences worldwide.

What’s the best piece of advice you have ever received? General Galvin of the U.S. Army once told me, “Great leaders don’t aim to attract more followers. They strive to create more leaders.” I’m proud of the difference I’ve made in many young leaders’ careers and lives. If I could leave only one leadership legacy, it would be “to inspire.”

What is the biggest challenge facing women who want to take on leadership roles? Women in leadership roles often face gender or subconscious bias, no matter the industry. Society rewards men who push boundaries and don’t take “no” for an answer, while women are expected to soft pedal their authority. Women who want to take leadership roles must step into their own power by knowing who they are and playing to their strengths.

A female CEO or business icon you admire? I admire Safra Catz, CEO of Oracle, and Ginni Rometty, former CEO of IBM, because I can imagine the courage and sacrifice that was required of them.

Something about you that would surprise others? I went to clown school so I could volunteer as a clown in children’s hospitals.

A moment in your career you are most proud of? My military service. It was the end of the Cold War, and serving at NATO during such a pivotal point in history was an incredible experience.

How many hours a week do you average at work? I can’t even count! I love what I do, and our team is building something very special.

How do you unwind after work? I play basketball or take a walk with my teenage boys.

What was your first job? During the summer while in high school, I worked for the school district to prepare the schools for the coming year, which entailed a lot of painting and waxing hardwood floors.

What was your favorite pop-culture discovery during the pandemic? Subscribing to all of the streaming platforms.

Source: Silicon Vally Business Journal

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Spherex, Codemill, and Embrace to Showcase Joint Compliance Workflow Solution at IBC 2025

Integrated Solution Delivers Faster, Smarter Compliance for Today’s Content Supply Chains

Santa Clara, CA (September 4, 2025)— Spherex, Codemill, and Embrace today announced they will debut a joint demo at IBC 2025 in Amsterdam, highlighting a groundbreaking compliance workflow solution that streamlines how media companies prepare content for global distribution.

Modern content supply chains are complex and resource-intensive, particularly when ensuring compliance with local regulations and cultural norms across markets. The joint solution integrates SpherexAI’s automated compliance checks with Codemill’s Accurate Video platform and Embrace’s orchestration technology to deliver faster, more efficient, and more accurate compliance workflows for film, television, advertising, and social video.

How It Works
The joint demo highlights a fully integrated compliance workflow designed to simplify and accelerate content preparation for global distribution:

  • Workflow Orchestration: Embrace streamlines content preparation and operational workflows by organizing media files, managing notifications, user jobs, and monitoring.
  • Automated Compliance Check: SpherexAI identifies objectionable content (including nudity, violence, and inappropriate language) and generates detailed metadata with contextual descriptions.
  • Metadata Review: Codemill’s Edit Suite ingests this metadata, enabling compliance teams to efficiently review flagged content and create lightweight compliance versions within an intuitive web-based UI.

By combining these technologies, global compliance checks can be completed in minutes rather than days, reducing costs while accelerating time-to-market.

Why It Matters
Preparing content for international distribution has traditionally been slow and labor-intensive. SpherexAI’s advanced AI-driven compliance engine ensures unparalleled speed, depth, and accuracy. Integrated with Embrace’s orchestration and Codemill’s browser-based Edit Platform, the workflow provides content owners with multiple benefits, including:

  • Efficiency: Automation reduces lengthy manual review cycles.
  • Scalability: Seamlessly processes large content libraries.
  • Accuracy: Ensuring cultural sensitivity and regulatory compliance across 200+ countries and territories.
  • Cost-effectiveness: Cuts overhead by replacing manual compliance processes with AI-powered automation.

“Global media companies are under increasing pressure to deliver content faster while ensuring it complies with a complex web of cultural norms and regulatory standards,” said Teresa Phillips, CEO and co-founder of Spherex. “By integrating SpherexAI’s automated compliance intelligence with Codemill and Embrace’s products, we’re removing friction, improving accuracy, and empowering teams to prepare content for global distribution with greater speed and confidence.”

“With this demo we are showing how we can contribute to operational effectiveness for our customers,” said Codemill CEO Maria Hellström. “Integrating intelligent AI tools like SpherexAI, using Embrace, and being able to show the overview and the possibility to work with compliance in AV Edit, is a very strong message that we are here to support our customers in their need for efficiency.”

“Compliance shouldn’t slow great content. By orchestrating SpherexAI’s intelligence with Codemill’s Edit Suite in Pulse-IT, we turn automated flags into actionable tasks, approvals, and renders, shrinking review cycles from days to minutes while giving operations full visibility and control. This is orchestration at work: connecting people, systems, and processes so our customers can work confidently in every market,” said Julien Gachot, CEO at Embrace. 

IBC attendees can see a demo of the joint compliance workflow solution at the Codemill and Embrace Stand 6.C11. Schedule a meeting here.

Attendees can also see a demo of SpherexAI at the Spherex Stand 5.A21. Schedule a meeting here. 

About Spherex

Spherex is a global technology company transforming how media and entertainment enterprises create, adapt, and deliver film and television to audiences worldwide through expert-centered AI and machine learning. With unmatched expertise in culture and regulatory compliance, Spherex works with the world's largest media companies, movie studios, networks, distributors, and streamers to build larger audiences, speed up content discovery, drive more video views, and generate higher revenue. Learn more at www.spherex.com.

About Codemill 

Codemill is a Swedish technology company that develops software and solutions for leading video and media companies globally. Codemill's products Accurate Player SDK, Accurate.Video, and Cantemo are used by the world's largest players in broadcast, VOD/OOT, Content Supply Chain platforms, and tools to streamline and automate media production. Customers include Paramount Global, WarnerBros Discovery, NBC Universal, BBC, ITV, ProSiebenSat.1 Media, The Telegraph, and several other leading brands. Learn more at www.codemill.se.

About Embrace

Since 2015, Embrace has been transforming content creation at scale by connecting people, systems and processes. The company develops advanced automation, orchestration and collaboration solutions for the Media & Entertainment industry and global brands. Embrace aims to unleash creativity and improve performance around video and graphics supply chains.

Our products are heavily used 24/7 by leading media groups such as AMC Networks, Arte Studio, BCE, Be tv, CANAL+, Disney-ABC News, Euronews, Eurosport, Hearst Networks EMEA, Madison Square Garden Networks, Mediawan Thematics, M6, Mercedes-AMG, Orange, Red Bee Media, RTL Group, ProSiebenSat1, Sinclair, TF1, TV5MONDE, Warner Bros. Discovery. Visit www.embrace.fr for more information.

Contact: 

Tracy Akselrud

Spherex

tracy.akselrud@spherex.com

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VA Media Selects SpherexAI for Global Compliance on YouTube

SANTA CLARA, Calif., June 10, 2025 /PRNewswire-PRWeb/ -- Spherex, a global leader providing AI solutions for video compliance, announced today that VA Media, a global network of genre-based movie, TV, and creator channels on YouTube, will utilize SpherexAI for international compliance.

SpherexAI's implementation will cover VA Media's YouTube film channels, providing a consistent and reliable framework for compliance. Adopting SpherexAI is a strategic move for VA Media as it continues expanding its global reach. By automating content review to ensure compliance with YouTube guidelines, VA Media can confidently deliver high-quality, engaging content to its audience, knowing its content adheres to community standards and optimizes audience engagement and monetization.

Leveraging advanced AI and machine learning technologies, SpherexAI ensures that content meets global regulatory requirements and aligns with regional cultural norms. SpherexAI automates the review process and identifies content, including dialogue, scenes, images, sounds, and cultural references that a platform or territory may find non-compliant.

"As the consumption of long-form content continues to grow on YouTube, maintaining compliance across multiple territories is a complex and critical task. It's essential to protecting brand integrity, maximizing reach, and unlocking monetization opportunities," said Teresa Phillips, CEO and co-founder of Spherex. "We're excited to partner with VA Media to support their global compliance needs, ensuring their content adheres to platform standards while reaching diverse audiences worldwide.

"SpherexAI is an ideal partner for our extensive and rapidly expanding film catalog on YouTube. As we continue our international growth, it is crucial to maintain our brand's integrity at the highest level while navigating the complexities of global regulatory and cultural standards," said Mark Ashbridge, CEO of VA Media. "SpherexAI's intelligent platform provides the precision and efficiency necessary to ensure our content's compliance and relevance worldwide."

About VA Media

VA Media is a global media company based in Australia and Los Angeles that specializes in AVOD and social video monetization. The home for a global network of genre-based movie, TV, and creator channels on YouTube, Facebook, SNAP, and other AVOD streaming platforms, it is one of the largest entertainment partners for movies and TV for YouTube in Australia and the US. VA Media's independent network of over 21 million subscribers and 120 million views every month helps leading studios and major film and distribution businesses from around the world reach its tailored global audiences. www.vamedianetwork.com

About Spherex:

Spherex is a global technology company transforming how media and entertainment enterprises create, adapt, and deliver film and television to audiences worldwide through expert-centered AI and machine learning. With unmatched expertise in culture and regulatory compliance, Spherex works with the world's largest media companies, movie studios, networks, distributors, and streamers to build larger audiences, speed up content discovery, drive more video views, and generate higher revenue. Learn more at www.spherex.com.

Media Contact

Tracy Akselrud, Spherex, 1 3107091560, tracy.akselrud@spherex.com, https://www.spherex.com/

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Santa Clara, CA (March 24, 2025)—Spherex, a leader in video content compliance and analysis for the media and entertainment industry, has expanded its flagship product, SpherexAI, to power contextual advertising. The new feature enables advertisers to target audiences more precisely based on the cultural and emotional context surrounding the content they are viewing to maximize campaign effectiveness. Spherex will demo SpherexAI at Booth W1456 at NAB 2025 in Las Vegas.

SpherexAI’s multimodal platform analyzes streaming video by evaluating thousands of visual, audio, dialogue, and on-screen text signals to generate scene-level metadata. This scene-level intelligence helps advertisers match ads at the right moment based on the mood, theme, and tone of the content to strengthen connections with audiences.

SpherexAI further allows advertisers to deliver more relevant ads within content, ensuring cultural sensitivity and brand safety. Leveraging its patented Cultural Knowledge Graph, SpherexAI helps advertisers tailor campaigns for audiences in any market, ensuring they align with local market regulations and cultural norms across more than 200 countries and territories.

Spherex's deep understanding of regional values and local sensitivities enables advertisers to convey culturally relevant messages while avoiding ad placements in potentially controversial or offensive scenes, reducing the risk of backlash that could harm a brand's reputation.

SpherexAI uniquely enables advertisers to:

  • Ensure Strategic Ad Placement: Scene-level intelligence understands key moments within scenes, enabling ads to be positioned precisely when viewers are most emotionally receptive, increasing engagement and effectiveness.
  • Boost Engagement and Recall: By identifying context at the scene level before the break, ads seamlessly integrate into the storytelling experience, reinforcing brand messages rather than disrupting them.
  • Scale Across Global Markets: SpherexAI is the only platform with global cultural intelligence to accurately predict how local audiences perceive video content in over 200 countries and territories, aligning with local values, norms, and cultural expectations.
  • Enhance Brand Safety: SpherexAI prevents ad placement in contexts that may be inappropriate, offensive, or conflict with brand values or cultural sensitivities.

"Spherex is leveraging its expertise in video compliance to help advertisers navigate the complexities of brand safety and monetization," said Teresa Phillips, CEO of Spherex. "SpherexAI is the only solution that blends scene-level intelligence with deep cultural and emotional insights, giving advertisers a powerful tool to ensure strategic ad placement and engagement.”

Spherex will be exhibiting at NAB at Booth W1456 in the West Hall of the Las Vegas Convention Center. To book a meeting and demonstration, visit the Spherex Booking page.

About Spherex:
Spherex is a global technology and data company transforming how media and entertainment enterprises create, adapt, and deliver film and television to audiences worldwide through expert-centered AI and machine learning. With unmatched expertise in culture and regulatory compliance, Spherex works with the world's largest media companies, movie studios, networks, distributors, and streamers to build larger audiences, speed up content discovery, drive more video views, and generate higher revenue. Learn more at www.spherex.com.

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