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Date:
March 12, 2020

Global Data and Technology Company Spherex Unveils New AI/ML Technology Solution for M&E

Global data and technology company Spherex unveiled a technology solution that enables media and entertainment companies to adapt their content to be compliant, relevant, rated, and culturally appropriate for any global market. Using AI and machine learning in addition to human curation, the Spherex solution assesses and recommends a course of action on each individual title in a company’s library. “We’ve taken ten years of deep insight and research on culture and how it applies to film and television and we’ve successfully embedded our knowledge into this technology solution,” said Spherex CEO Teresa Phillips. “Beginning with local age ratings for over 100 markets, Spherex will apply its AI technology to auto-generate culturalized listings and unique title DNA that will fuel international expansion and content recommendations around the world.”

Source: Cynopsis

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Globalization
Age Ratings
Culture
AI

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