Santa Clara, CA (March 24, 2025)—Spherex, a leader in video content compliance and analysis for the media and entertainment industry, has expanded its flagship product, SpherexAI, to power contextual advertising. The new feature enables advertisers to target audiences more precisely based on the cultural and emotional context surrounding the content they are viewing to maximize campaign effectiveness. Spherex will demo SpherexAI at Booth W1456 at NAB 2025 in Las Vegas.
SpherexAI’s multimodal platform analyzes streaming video by evaluating thousands of visual, audio, dialogue, and on-screen text signals to generate scene-level metadata. This scene-level intelligence helps advertisers match ads at the right moment based on the mood, theme, and tone of the content to strengthen connections with audiences.
SpherexAI further allows advertisers to deliver more relevant ads within content, ensuring cultural sensitivity and brand safety. Leveraging its patented Cultural Knowledge Graph, SpherexAI helps advertisers tailor campaigns for audiences in any market, ensuring they align with local market regulations and cultural norms across more than 200 countries and territories.
Spherex's deep understanding of regional values and local sensitivities enables advertisers to convey culturally relevant messages while avoiding ad placements in potentially controversial or offensive scenes, reducing the risk of backlash that could harm a brand's reputation.
SpherexAI uniquely enables advertisers to:
- Ensure Strategic Ad Placement: Scene-level intelligence understands key moments within scenes, enabling ads to be positioned precisely when viewers are most emotionally receptive, increasing engagement and effectiveness.
- Boost Engagement and Recall: By identifying context at the scene level before the break, ads seamlessly integrate into the storytelling experience, reinforcing brand messages rather than disrupting them.
- Scale Across Global Markets: SpherexAI is the only platform with global cultural intelligence to accurately predict how local audiences perceive video content in over 200 countries and territories, aligning with local values, norms, and cultural expectations.
- Enhance Brand Safety: SpherexAI prevents ad placement in contexts that may be inappropriate, offensive, or conflict with brand values or cultural sensitivities.
"Spherex is leveraging its expertise in video compliance to help advertisers navigate the complexities of brand safety and monetization," said Teresa Phillips, CEO of Spherex. "SpherexAI is the only solution that blends scene-level intelligence with deep cultural and emotional insights, giving advertisers a powerful tool to ensure strategic ad placement and engagement.”
Spherex will be exhibiting at NAB at Booth W1456 in the West Hall of the Las Vegas Convention Center. To book a meeting and demonstration, visit the Spherex Booking page.
About Spherex:
Spherex is a global technology and data company transforming how media and entertainment enterprises create, adapt, and deliver film and television to audiences worldwide through expert-centered AI and machine learning. With unmatched expertise in culture and regulatory compliance, Spherex works with the world's largest media companies, movie studios, networks, distributors, and streamers to build larger audiences, speed up content discovery, drive more video views, and generate higher revenue. Learn more at www.spherex.com.
