The Cultural Algorithm

Cedar Door Bar & Grill, 201 Brazos Street, Austin, TXMarch 10th, 11:20 AMIt's nearly impossible to go to any media source without seeing someone discussing Artificial Intelligence (AI), particularly generative AI, and how good or bad it will be for the Media and Entertainment (M&E) industry.

The French writer Jean-Baptiste Alphonse Karr wrote in 1849 , "the more things change, the more they stay the same." Writing about the social changes occurring in France at the time, his point was that nothing changes without a fundamental shift in knowledge and thinking.

To operate successfully in a country, content providers and streaming platforms must comply with local regulations and perceive cultural sensitivities. This entails everything from editing prohibited content and assigning correct age ratings to accurately portraying religions and sub-cultures. With nearly 200 countries worldwide, it's almost impossible for any content creator to know what is or is not prohibited in certain countries. Cultural competence is crucial, and that's where Spherex is unmatched. We know how to handle all these issues and get them right the first time to reduce cost, mitigate risk, and accelerate time-to-market.

Hardly a day goes by without someone talking about Artificial Intelligence (AI), and apps like ChatGPT , DALL-E , Flawless , Midjourney , Google Bard , or other generative AI technologies are severe threats to original film and TV content creation. Every major news outlet has done stories on AI's potential detriment to the industry.

Spherex's patented Spherexgreenlight™ AI/ML content analysis technology provides frame-level cultural feedback to content creators, distributors, and platforms so that titles can be adequately prepared for distribution to any country worldwide without regulatory or brand risk. Creators can use this technology at any stage of production to be alerted to events within the title that audiences or regulators may find objectionable. They can then decide how to address those issues before public release.

How to respond to budget cuts and better compete in the global marketplaceDespite governmental and economist statements to the contrary, a review of content-buying companies' Q4 earnings , news reports , think tank analyses , and layoffs suggest that many in the Media and Entertainment (M&E) industry believe a recession is already upon us. Amazon , AMC , Roku , DirecTV, Warner Brothers , and others have responded to the threat by announcing job, budget, and production cuts.

It is essential to look past the obvious to find what mattersAwards season is upon us, and no form of media is immune from the onslaught of hype intended to promote the nominees. From billboards and cab banners to newspapers and magazines to TV and radio to websites and social media ads, no stone is left unturned n an effort to sway consumers that a nominated film is worth watching. It leaves one wondering whether the effort is worth the expense. It clearly is for those who win, but one oft-overlooked aspect of awards season is how it highlights the breadth, complexity, and variety of creative people working behind the camera in an industry the world relies upon for entertainment every year.

Xperi-owned TiVo and Vestel, one of the top three European TV manufacturers, announced that as part of a multi-year, multi-country and multi-million-unit agreement, the first “Powered by TiVo” smart TVs are expected to ship as early as spring 2023 featuring chipsets from MediaTek, a global fabless semiconductor company that enables more than two billion connected devices a year. When released, consumers in the United Kingdom, France, Germany, Italy, Spain, and Turkey will be able to purchase “Powered by TiVo” smart TVs under brands including Vestel, Daewoo, Regal, Hitachi, Telefunken and JVC.

Spherex, a global entertainment technology and data company, will demonstrate Spherexgreenlight™, which is its revolutionary expert-in-the-loop artificial intelligence (AI) and machine learning (ML) solution, at Pepcom’s Digital Experience! at CES.